Virtual Staging: Dos and Don’ts

It’s well-documented that staged properties tend to sell faster and for more and can either be done traditionally or virtually. So, what are some reasons you might use virtual staging? Virtual staging makes sense for properties that are vacant, pre-construction, have tenants, or have dated furniture. It’s also more cost-friendly than traditional staging.

If you decide on virtual staging, it’s important to get it right to ensure you maintain credibility with potential buyers.

Here are some must-know virtual staging dos and don’ts:

DO:

• Have any repairs or updates done before the photos are taken

• Use professional virtual staging services

• Label each photo as “virtually staged”

• Sync décor choices with the style of the property

DON’T:

• Conceal or misrepresent issues or defects

• Add anything other than furnishings and accessories (e.g., don’t change the wall colour, countertops, or floors)

• Discard original photos of the room

Done right, your potential buyers will be inspired by the before and afters using virtual staging. Ultimately, you want them to see themselves living there, rather than feeling like the staging is a scam.